Branding

Brand Identity

Aritect’s brand identity reflects our commitment to transparency, precision, and trust infrastructure.

Product Name

Aritect

The name combines “Ariadne” (the Greek mythological figure who provided the thread to navigate the labyrinth) with “architect,” symbolizing our role in helping businesses navigate on-chain risk and architect trust infrastructure.

Tagline

“Making the invisible visible”

Our mission is to make on-chain behavior transparent and quantifiable, transforming invisible risk into measurable trust.

Product Description

Risk intelligence infrastructure for your business

Aritect provides wallet scoring, credit history, and behavioral analysis for lenders, exchanges, payment processors, and token issuers across multiple blockchains.

Logo

Primary Logo (Black)

Primary Logo (White)

Logo Usage Guidelines

Do:

• Use the logo on light or dark backgrounds with sufficient contrast.
• Maintain clear space around the logo equal to the height of the “A” in Aritect.
• Scale proportionally without distortion.
• Use official logo files only.

Don’t:

• Modify logo colors or proportions.
• Add effects, shadows, or outlines.
• Rotate or skew the logo.
• Place on busy backgrounds that reduce legibility.

Logo Variations

The Aritect logo is available in multiple formats:

• SVG: For web and digital applications (recommended).
• PNG: For raster applications with transparency.
• Monochrome: For single-color applications.

Color Palette

Primary Color

Primary Gradient

Platinum Gradient

Multi-layer gradient combining linear and radial gradients.

Base: #A7BABA → #79889E

Overlay: #96859D, #5B7782, #4F7CA3

Supporting Colors

Our color system is built on a foundation of dark neutrals with vibrant accent colors for data visualization and UI elements.

Usage:

• Primary dark (#1A1A1E) for backgrounds and primary surfaces.
• Light text on dark backgrounds for optimal readability.
• Accent colors for interactive elements and data visualization.

Typography

Primary Typeface

Zalando Sans

Zalando Sans is our primary typeface for all digital applications. It provides excellent readability at all sizes and weights, making it ideal for both UI elements and content.

Typography Scale

• Headings: Zalando Sans Semibold or Bold.
• Body Text: Zalando Sans Regular (400).
• UI Elements: Zalando Sans Medium (500).
• Captions: Zalando Sans Regular (400) at smaller sizes.

Brand Voice

Tone

Professional yet Accessible

We communicate complex risk data in clear, understandable terms without sacrificing technical accuracy.

Key Attributes:

• Clear: Direct communication without jargon.
• Confident: Authoritative insights backed by data.
• Helpful: Focused on user success and education.
• Innovative: Forward-thinking approach to risk intelligence.

Writing Style

• Use active voice and present tense.
• Keep sentences concise and scannable.
• Explain technical concepts when necessary.
• Focus on actionable insights and user benefits.